Logo Portfolio

Terrace Tavern

Terrace Tavern is another Dux adventure which has launched at The Terrace, Christchurch's fancy new hospitality precinct.

We were engaged by The Dux Group to create a brand along alongside print material, menus and website development. 

The Terrace Tavern mixes a Euro-chic sophisticated feel with relaxed casual dining. Our design theme was 'a new take on old.' We looked back at some antique metal lettering noting the bevelled face. Our type design was to be a clean, bold, Euro-Style with a nod to the bevelled design from the past. 

Next I worked on the creation of a TT symbol.  I wanted to utilise some curve edges here. The Terrace Tavern building itself stands out with a featured curved corner and this is a theme noticeable throughout the interior fit out. A lower case (t) shape provides for this and is not unlike the shape of the bar itself. 

The result gives a simple, bold memorable design. The type gives the euro-look and the symbol provides a useful branding element to be used from their signage to print materials, glassware, menus and social media icons. 

"Hi Jon, thank you for your concept and proposal. You have followed the brief well and, so far Lisa and I, like the concept." - Ross
"It is in keeping with our themes, and will become easily recognisable in the market place due to being unique." - Lisa

- The Dux Group
Terrace Tavern

Designed by Jon Tarr at Activate